Social media is a cultural phenomenon. Everyday more and more people and businesses are getting involved. People use social media to keep in contact with friends for merely socializing or entertainment purposes. Other people use it as a tool to learn new things or find out what’s going on. Businesses often use it to promote their business and reach a bigger audience. There are thousands of reasons people are using social media that are all good. There is however a group that uses social media that don’t quite understand the purpose and are just using social media so they don’t get left behind. They simply are involved to just say they are involved. Most commonly are businesses that are involved with social media but have no focus or message they are sending out. They are simply using social media to just say they are using it. These businesses are not being proactive in the social media world they are considered to be reactive. In a recent blog by Social Media Examiner, it talked about companies and businesses that are reactive when using social media. They lack a focus and a purpose to their message. The blog suggested the businesses need to take a step back and develop a content strategy that will engage their community. The blog gave structured and clear advice on how to use social media in a proactive, engaging, and interactive way. I want to share what I feel were the most important points to help all of you who are a bit misguided on the use of proactive social media.
The first step and what I believe to be the most important is to figure out your content strategy. This means you need to know what your costumers, audience, or community wants to talk about and be willing to engage in those conversations. Secondly, you need to know where your audience is. If you’re trying to reach a young hip demographic don’t be on LinkedIn trying to spark interest. Your conversations need to be where your audience is. You must research where your audience is and go to them! Finally, be attentive to your social media. Don’t create a page and just let it take care of itself. You need to measure the impact of your conversations to see if you’re making headway. Count the likes, check the blogs, check the comments, and track the followers. Paying close attention to the traffic and flow of your social media will help you identify your strengths and weaknesses.
Social media is a powerful tool that can make or break you. If used effectively it can really take your company to the next level. The pointers I gave are a good outline to model your social strategy after. It’s your turn now! Have fun with it but remember to keep your message focused and always be proactive.